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The Upper Bout Named Top 100 Dealer

The Upper Bout in Champaign, Illinois has been named a Top 100 Dealer by the National Association of Music Merchants (NAMM), the global association of music products and music retailers. The organization will recognize The Upper Bout on Friday, June 24 at the Top 100 Dealer Awards event held as part of the 2016 Summer NAMM Show in Nashville, Tennessee.

“The Upper Bout was selected by a discerning panel of judges as one of the very best among music retailers,” said Joe Lamond, NAMM President and CEO. “This special recognition signifies The Upper Bout’s commitment to providing an excellent retail experience for their customers, helping people of all ages discover the joys and benefits of making music, and to fostering a positive musical experience for their community at large.”

Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top 100 Dealer Awards spotlights the industry’s very best music product retailers. To determine the list, an independent panel of judges reviewed hundreds of submissions that are rated across categories that include customer service, music advocacy, store design, and promotions and are scored in accordance to determine the Top 100 list.

“It is an honor to be recognized alongside so many great stores” said Ricky Bright, Owner, The Upper Bout.

In addition to its honor as a Top 100 Dealer, The Upper Bout will be in consideration to receive a “Best Of” Award recognizing stand-out achievement in the following categories: Store Turnaround, Customer Service, Store Design, Marketing and Sales Promotion, Online Engagement, Emerging Dealer/Rookie of the Year, and the Music Makes a Difference award. The coveted Dealer of the Year award will go to one of the recipients in the aforementioned categories.